Dashtag

By Christopher Evans Digital Design Final Year Project 2017/2018

Dashtag is social media analytics and management tool helping small and medium businesses to grow their social media presence and gain insights into their audience. It is also designed to help social media agencies manage their clients while creating accountability for their services.

Monitor your social media profiles growth over time to gain insights into follower behaviour. Set goals for your profiles and create future projections of your profiles growth. View post metrics over the first 24 hours and follow your profiles follower count in real time.

Find out where your audience is located for better post targeting, see who the top followers are in your network and compare posts to find the optimum time to engage with your audience.

Schedule your posts with our post creator. This allows you to add media, find GIFís, use stock images and add captions. Pick a time and date and preview your post before adding it to your schedule. Create evergreen posts that post periodically to maximise your social reach.

Add competitors to actively monitor their growth metrics such as their post rate, engagement levels and follower count. Compare your own metrics to any other profile and see when your competitors are posting.

The project compromises of two sections, a backend and a frontend. The backend is structured as an API and built with Laravel, the frontend is built as a one page application using VueJS.

Supervised by Dr Rafiq Swash